Don’t change your content for Google.Teach Google how to read your content.
TopicalBoost is an earned-search platform for publishers. Built for audience and SEO leads whose deep archives outsize their search presence.
We connect your entire archive to Google’s Knowledge Graph—surfacing your site in Top Stories, Google Discover, and Google News without changing a word of your content.
football team”
“@id”: “kg:/g/01y3v”
wikidata.org/Q205033
in the United States” “description”: “Tax on
real estate in the U.S.”
“@id”: “kg:/g/0dlj_6r”
wikidata.org/Q7250248
“@id”: “kg:/g/02qgtkw”
wikidata.org/Q5292744
As featured on
Search Engine Land—one of the most respected publications in the SEO industry—runs TopicalBoost to connect their content to Google’s Knowledge Graph.
Trusted by editorial teams at
Most SEO software doesn’t work for publishers.
If you’ve invested in keyword research tools or page-by-page optimization apps like Clearscope or Surfer, you’ve probably watched them go unused. That’s not because these aren’t great tools, it’s because fundamentally they’re built to do one thing: tell you what to write.
That model works if you’re optimizing a page for a local business, an e-commerce company, or a site selling software subscriptions (like this one). Those businesses have a set of fairly fixed targets—keywords they know align with their offering and will drive conversions.
This just isn’t the case for publishers. News cycles are too unpredictable and move too fast for these write-for-Google tools to be effective. Keyword-first tools make no sense when your writers are reacting to the news cycle or producing policy analysis.
You don’t need keyword optimization.You need content infrastructure.
Where enterprise publishers do see consistent, measurable success with SEO is on the technical side. Fixing site-wide schema, canonical tags, or XML sitemaps works because it solves structural problems that affect the entire site.
TopicalBoost is designed to be a site-wide infrastructure fix for your content architecture. It is context optimization at scale.
By pairing automatic entity detection with internal linking, we work behind the scenes to change how your entire publication is interpreted by Google’s Knowledge Graph and prioritized by its PageRank system.
Set up once. Runs automatically. Quick daily workflow.
Full archive analysis and site-wide editorial controls
TopicalBoost is so effective because it analyzes your entire site. That’s why we include analysis of your entire archive from day 1. No per-page credits to buy, no extra fees.
Every article—regardless of age—is mapped, linked, and connected to Google’s Knowledge Graph. Years of accumulated authority gets routed to today’s news cycles automatically.
Our natural language processing catches everything you cover—including some entities you don’t want surfaced as topics. Hide a name, a brand, or an off-mission concept site-wide with one click. Your topical footprint stays exactly where you want it.
Topics + Authority
Connect every article to the Knowledge Graph. Route every backlink to the right place. Make your topical authority explicit to Google.
Schema.org Structured Data
Generates advanced structured data connecting your content to Google’s Knowledge Graph, enabling automated algorithmic distribution across Organic Search, Top Stories, Google Discover, and Google News.
{
"@context": "https://schema.org",
"@type": "Article",
"mainEntity": {
"@type": ["Thing", "Organization"],
"@id": "kg:/g/07t65",
"name": "United Nations",
"url": "https://www.un.org/",
"sameAs": [
"https://wikidata.org/wiki/Q1065",
"https://twitter.com/UN"
],
"location": {
"@type": "Country",
"name": "United States"
}
}
}Automatic Internal Linking
Creates links from entity mentions in older articles directly to your topic archive pages, automatically redistributing legacy PageRank and link equity straight to your newest coverage.
A shortcode or a single line of PHP integrates topics into your frontend.
The 3-step editorial workflow
TopicalBoost lives inside your CMS. No opening new tabs, no dashboards to learn. Your editors make three choices per post:
Step 1
Define your focus
When you write a draft, TopicalBoost scans it using Natural Language Processing to find the people, places, and concepts inside. Editors drag-and-drop entities into Main Topic, Also About, and Mentioned.
Step 2
Spot the opportunity at a glance
Search volume and keyword difficulty for identified entities appears right in your CMS—so editors can make informed focus-topic choices without leaving the editor.
Color = how hard the keyword is to rank for.
Step 3
Craft titles & descriptions searchers will click
TopicalBoost will generate title tags and meta descriptions that incorporate your focus topic. Editors select what fits best and can tweak as needed. This makes SEO best practices a baked-in part of your process, rather than rules to remember.
Titles and meta description stay under Google’s character limits.
Built for any stack.
WordPress
Native plugin
Drupal
Native module
Custom API
Direct API integration
Elevate your entire publication.
Stop fighting for traffic one article at a time.
Illinois Policy saw organic search traffic grow 62% in the first 60 days of using TopicalBoost. That growth held at 37% over six months, moving from an average of 935K to 1.28M monthly sessions. Google Discover clicks tripled from 49K → 154K, hitting 244,000 in December 2025. Average search position moved from 10.5 to 7.0. Top-3 positions increased by 26%.
Carolina Journal activated TopicalBoost in September 2025. In the six months after launch, they earned 106 Top Stories appearances across 83 unique pages—up from 22 appearances in the six months before. 71 of those 106 appearances landed at position 1 or 2 in the carousel.
Just before Washington state’s budget battle heated up, Washington Policy Center connected their custom CMS to the TopicalBoost API. The result: 134% traffic growth in 90 days, including a 1,100% increase in Google Discover traffic.
After installing TopicalBoost, Reason magazine’s Google Discover traffic nearly quadrupled, reaching over 225,000 clicks a month. The publication also saw its largest-ever Google News day—over 40,000 clicks—after launching TopicalBoost.
Before TopicalBoost, FDD had essentially no Google News traffic and modest Google Discover traffic. In the first 8 months after launching, Discover traffic grew over 1,000% and Google News went from barely noticeable to over 100,000 clicks.
Ready to put TopicalBoost to work on your archive?
Get featured alongside The New York Times, Reuters, and CNN.
By clustering content around entities in Google’s Knowledge Graph, TopicalBoost helps our customers earn Top Stories placements alongside national and regional news brands.
illinoispolicy.org
“bears new stadium”
7k monthly searches · sustained 5 hours
carolinajournal.com
“kyndryl”
23k monthly searches · sustained 18 hours
insideinvestigator.org
“marijuana”
147k monthly searches · sustained 3 hours
foreignpolicy.com
“israel war”
1.4M monthly searches · sustained 4 hours
washingtonpolicy.org
“seattle public schools”
15k monthly searches · sustained 3 days 8 hours
fdd.org
“hamas”
247k monthly searches · sustained 33 minutes
reason.com
“supreme court”
403k monthly searches · sustained 2 hours
city-journal.org
“bernie sanders”
949k monthly searches · sustained 27 hours
goodauthority.org
“india pakistan news”
18k monthly searches · sustained 47 hours
Search Clippings
Prove your impact with Search Clippings.
Your team already tracks op-eds and media mentions for board reports. Our new Search Clippings feature does the same for search.
See exactly when you capture a high-volume news cycle, right inside TopicalBoost.
We’ll show you which competitors you’re ranking alongside, giving you the hard data you need to prove your impact.
Pricing for publishers.
No contracts. No hidden costs.
Get started risk-free with our 60-day money-back guarantee.
All plans include:
Free training and onboarding
Your success is our success. Every customer gets free, live training and onboarding.
Unlimited archive analysis
Analyze and assign topics to your entire back catalogue regardless of your plan.
Complete data retention
Your data is stored in your CMS and is yours forever. You only pay for ongoing analysis.
Quality support
If you’re a customer, we’re here to help. Quality support is not an upsell.
Every feature
There are no additional features to unlock and analysis is fully baked into your CMS.
Continuous updates
We’re always evolving. Enjoy ongoing updates to the plugin and API as we improve.
Book a demo.
Spend 45 minutes with Cord Blomquist, founder of TopicalBoost. You’ll see the in-editor experience inside your CMS, walk through how we connect your archive to Google’s Knowledge Graph, and review real Top Stories results from publishers like Search Engine Land, Reason, and Illinois Policy. Audience, SEO, and editorial leads all welcome.
Common questions
How is TopicalBoost different from Yoast or RankMath?
We don’t replace them — we extend them. Yoast and RankMath handle on-page SEO basics like title tags, sitemaps, and redirects. TopicalBoost adds the entity-level structured data they don’t: every article gets connected to Google’s Knowledge Graph, and your archive’s authority gets routed to your newest coverage. Search Engine Land runs both Yoast and TopicalBoost on the same site.
Does TopicalBoost use AI to generate content?
No. TopicalBoost uses Natural Language Processing to read what your editors wrote — to identify the people, places, and concepts already in the draft. We don’t generate article copy, summaries, or rewrites. AI does suggest five title-tag and meta-description options for each post, but editors choose and edit before publishing. Your content stays human-written.
Will TopicalBoost slow down my site?
No. Analysis runs on our infrastructure, not yours. The plugin makes one API call when a post is saved and writes structured data into the page head. No frontend JavaScript, no third-party trackers, no Core Web Vitals impact.
What does setup actually look like?
For WordPress and Drupal: install the plugin, paste an API key, run a one-time bulk analysis. That analysis will process every post you’ve ever published and writes structured data across your site. Editors don’t need to change their workflow—TopicalBoost lives inside the existing editor as a panel below the post body. End-to-end setup is typically a call that lasts less than an hour with a member of our team.
What if we already have a taxonomy team?
TopicalBoost works underneath your existing taxonomy, not in place of it. Your team’s manual tags stay where they are. We add the machine-readable entity layer Google needs — connected to the Knowledge Graph entries that match. Most of our customers use both: taxonomy for editorial navigation, TopicalBoost for search and Discover signals.
Do you support more than WordPress & Drupal?
WordPress and Drupal have native plugins maintained by our team. Craft CMS is supported through our partner Good Work. For custom and headless setups, we offer a REST API.